Granite City Research logo

 

Cathy James picture

Catherine A. James, founder

Cathy has 14 years of experience in the market research industry.  She has worked in the Consumer Insights departments at General Mills, Ocean Spray Cranberries, Safeway supermarkets, and Keurig Dr. Pepper.

She has extensive experience in market research methods on advertising, packaging, segmentation and targeting, attitude & usage studies, and data analysis. She has provided strategic leadership to C-level team members, led innovation projects through consumer insights development, managed complex studies such as Market Mix analysis, introduced new research methods to large organizations, designed and implemented proprietary consumer panels, and managed research budgets up to $3MM.

Cathy has given market research talks at the industry-leading IRI Summit, the New England Insights Association semi-annual conferences, and the Market Research in the Mobile World (MRMW) conference in Manhattan.

 

Copyright © 2019 Granite City Research, LLC. All rights reserved.